Crawlability and Indexation
Review site structure, internal discovery paths, status codes, robots directives, canonicals, sitemaps and available Search Console signals to identify technical barriers or conflicting signals.
Discovery · Technical SEO
Technical and Programmatic SEO Services
Technical SEO helps a business understand and improve how its website is built, crawled and interpreted. Brownsmith audits existing sites or reviews a new build after launch, then prioritizes practical fixes and validates changes against available evidence.
Existing or newly launched website
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Technical audit and evidence
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Crawl / indexation / performance / structured data
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Prioritized implementation
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Review changesAudit the Technical Foundations
A technical audit examines whether important pages can be reached, understood and maintained, then turns findings into a prioritized action list.
Performance and Rendering
Assess loading behavior, mobile usability, JavaScript rendering and other performance issues that affect page access and customer experience. Recommendations reflect the site's framework, hosting and available measurements.
Structured Data and Consistency
Check whether structured information is valid, matches visible page content and accurately represents the business. Structured data can clarify information; it does not guarantee a search feature or ranking.
Prioritized Findings
Group findings by affected pages, likely user or search impact, evidence and implementation effort. The agreed scope can include fixes or a handoff for the business's development team.
Improve a New Site After Launch
A post-launch review checks the real deployed site and its search signals, then identifies issues that could not be assessed fully during implementation.
A website project includes sound launch foundations for the agreed build. A separate technical review can inspect the deployed pages, redirects, crawl and indexation signals, performance observations and structured data after launch. Findings are documented with examples and proposed next steps; changes are prioritized from the evidence available for that site.
Use Programmatic SEO Carefully
Programmatic SEO is appropriate when a business has useful, distinct data and a repeatable way to create genuinely helpful pages for real customer needs.
Start with Source Data and Page Purpose
Define the information source, audience question and unique value each page can provide. Review a small representative sample before extending a template across a larger set.
Build Useful Templates
Templates can combine verified business data with clear explanations, relevant comparisons or next steps. Thin substitutions, unsupported claims and pages with no distinct value are excluded from the plan.
Control Quality and Indexation
Set editorial and technical checks for missing data, duplication, accuracy, internal links and indexation eligibility. Page publication and indexation decisions follow review of actual usefulness and site evidence.
Scope and Delivery
The scope identifies the site, access, audit areas, deliverables, implementation ownership and evidence available for review.
Brownsmith confirms whether the work is an audit, a technical implementation, or a continuing review. The business provides accurate site and business information, relevant hosting or analytics access, and a technical contact where needed. External tools or platform costs are identified before work begins.
Technical findings can inform content priorities and channel plans when the customer journey calls for coordinated work.
Related Services
Technical SEO fits within a broader Discovery journey that includes a well-planned website, useful content and maintained channels.
Website Development
Plan and build Next.js websites for service companies, including suitable technical foundations for launch.
Content Marketing
Create website copy, articles and other useful material from approved business knowledge and evidence.
Channel Management
Maintain agreed public profiles, schedule approved materials and handle scoped public comment replies.
BizFlow Customer Communication
Manage enquiry ownership, customer relationships and follow-up when a shared process is useful.
Starting Prices
Estimate the cost of websites, SEO, content production and channel management.
- Technical SEO improvement project
From INR 30,000 / USD 200
Per project
- Ongoing technical SEO
From INR 25,000 / USD 100
Per month
Optional technical review and improvement for an existing or completed website. Content writing is priced separately through Content Marketing. A website project does not require monthly SEO.
Starting estimates are per service. Your final quote reflects the pages, content, features, integrations and ongoing work involved. INR and USD figures are independent starting prices. Third-party subscriptions, licences and usage charges are separate where applicable.
Optional managed website hosting and maintenance is listed with Discovery starting prices.
Seeking Answers?
What your team shares, how we deliver and what happens after launch.
Do you guarantee rankings or indexation?
No. An audit can identify technical conditions and recommend changes, but search engines decide what to crawl, index and rank. We report findings and observed changes without promising a particular outcome.
Can you audit a site built by another company?
Yes. We review the existing site and available access, then agree the audit areas and any implementation responsibilities before work begins.
Does technical SEO include writing articles?
Technical SEO covers audits and technical improvements. Content Marketing can plan and create website copy or articles; Channel Management can handle agreed profile publishing. Content Marketing →
Will you create many pages from a template?
Only where verified source data and distinct customer value support each page. We review representative examples, quality controls and indexation criteria before planning any wider rollout.
When should a new website be reviewed?
A separate post-launch review can assess the deployed site and available crawl, indexation and performance evidence. Timing depends on launch readiness and access to useful data.
Get started with a website audit
Send your existing website and we will email a short technical review covering available performance scores, crawl and indexing signals, and whether useful page templates could support programmatic SEO.
What you will receive
A public-page technical review with available performance scores, visible crawl and indexing signals, a programmatic SEO suitability note and three priority fixes. Search Console access is only needed for a deeper review.
A complimentary first review, prepared by our team and sent by email. We focus on one starting point so you can decide what to improve next.
Have something else in mind? Email us.