Professional Credibility and B2B Discovery
LinkedIn may support a company presence, agreed founder or executive perspectives, company updates, educational posts, and participation in relevant business conversations.
Discovery · Channel Management
Social Media Management and Business Profile Support
Brownsmith helps small businesses keep priority profiles accurate, schedule and publish approved updates, and maintain a consistent public presence. Useful content gives those channels something relevant to share, while your team or BizFlow handles private customer conversations.
LinkedIn ---------+ Instagram -------| Facebook --------| Google profile --+--> Consistent business details --> Useful destination --> Enquiry WhatsApp --------| | Industry site ---+ Team response / follow-up
Choose the Right Channels
Choose channels around customer behaviour and business purpose. A focused set of accurate, well-maintained profiles gives customers a clear, consistent way to learn about the business.
Consumer Visibility and Engagement
Instagram and Facebook can carry product or service information, visual demonstrations, short-form content, and community updates when those formats fit the audience.
Customer Communication
WhatsApp Business can make it easier for customers to reach the business. Profile details can be reviewed and maintained; private message handling and response automation sit with your team or a separately scoped BizFlow customer communication workflow.
Local and Category Discovery
Google Business Profile and relevant industry platforms can help people check accurate business information, services, location details, and contact options.
What Your Team Provides
Your team brings accurate source information, account access, timely approvals, and a clear owner for customer questions and sensitive decisions. This gives channel activity a reliable base and a useful response path.
Access and Permissions
A responsible administrator grants the required platform roles, and account ownership stays with the business. We plan activity around the account's permissions, standing, available integrations, and current platform rules.
Facts, Assets, and Approvals
The team supplies current service details, product facts, approved images or brand material, and a contact who can check claims before publication. The business confirms that it has rights to supplied assets.
Customer Response
Your team identifies who handles private enquiries, complaints, booking requests, and urgent matters. Channel Management may cover agreed public comment replies and moderation; shared customer conversations and follow-up can use BizFlow customer communication.
What We Manage
We select priority channels, improve profiles and manage publishing so customers find accurate business information and useful updates wherever they discover you.
Business Information and Profiles
Review descriptions, service details, contact information, links, imagery, and calls to action for consistency and accuracy.
Publishing and Coordination
Schedule and publish approved updates through the available platform tools. Where a platform uses a different publishing process, we set a practical approval and hand-off routine. Content and creative assets can come from your team or from Content Marketing.
Enquiry Routes and Review
Keep profile links and contact details current, reply to public comments where included, and review agreed indicators such as profile activity and visits where data is available. Enquiries are handed to the named business contact.
The scope names each platform, profile task, publishing deliverable, approval step, and public-comment responsibility. Ongoing work can add a publishing schedule and review of available profile activity.
Content Marketing can prepare copy and assets for the publishing plan. Your team can route private enquiries through its usual process or use BizFlow customer communication for shared follow-up.
Fit the Plan to Your Business
We shape the channel plan around who you serve, what customers need to know, and who on your team can approve content and answer enquiries.
Google and Kantar's 2020 study of consumer journeys across 15 markets, including India, found that search was the most used and most useful touchpoint across the product categories studied. The useful mix varied by journey stage and category. We map your customers' questions and discovery habits before choosing channels, then connect each priority profile to an accurate destination and a clear enquiry owner.
Delivery and Support
We review your current profiles, customer journey, content and team capacity, then agree the channels, profile activities, approval steps and public comment coverage. Profile setup or cleanup can be delivered as a focused project, with ongoing publishing coordinated when useful.
You receive an agreed channel plan, profile updates and publishing support suited to the selected platforms. We confirm the schedule after reviewing the accounts, source material, approval process and work involved. Your team supplies account access, accurate business information, approved assets and a contact for customer responses.
Publishing options vary by platform. We agree the supported process for each account, based on its available tools and permissions.
Connect the Customer Journey
Channel operations connect approved content with useful destinations and a clear owner for customer enquiries.
Content Marketing
Create the copy and creative assets that Channel Management schedules and publishes.
Website Development
Give profile visitors a clear place to understand the offer and make contact.
BizFlow Customer Communication
Manage enquiry ownership, customer relationships and follow-up when the team needs a shared process.
Starting Prices
Estimate the cost of websites, SEO, content production and channel management.
- Social / channel management
From INR 12,000 / USD 200
Per month
Starting estimates are per service. Your final quote reflects the pages, content, features, integrations and ongoing work involved. INR and USD figures are independent starting prices. Third-party subscriptions, licences and usage charges are separate where applicable.
Optional managed website hosting and maintenance is listed with Discovery starting prices.
Seeking Answers?
What your team shares, how we deliver and what happens after launch.
Do you manage every social media platform?
We choose channels that fit your audience and team capacity, then define the platforms, activities, and publishing volume in the scope.
Who handles private WhatsApp messages?
Your team handles private customer conversations and follow-up. BizFlow customer communication can help configure a shared workflow or supported integration as a separate service. BizFlow customer communication →
Will Brownsmith respond to public comments and customer enquiries?
Channel Management can handle agreed public comment replies and moderation. Your team handles private enquiries and customer relationships, with BizFlow customer communication available for shared follow-up. BizFlow customer communication →
What does Channel Management cover?
We maintain agreed profiles, schedule and publish approved material, and handle public comments when included. Content Marketing can develop the material; your team handles private enquiries, with BizFlow available for shared follow-up. Content Marketing →
How do we begin?
Start with the channels you use today, the customers you want to reach, and the enquiries you need those channels to support. Brownsmith can then identify a practical scope.
Get a fresh look at one business profile
Send one public business profile. We will review how clearly it explains your business and helps a visitor take the next step.
What you will receive
Three practical profile improvements covering clarity, trust and the enquiry path.
A complimentary first review, prepared by our team and sent by email. We focus on one starting point so you can decide what to improve next.
Have something else in mind? Email us.