Ghost: Hosting, Uses and Alternatives.

Brownsmith field notes

How We Use It

We use Ghost when publishing and membership are the heart of the product, we design the reading experience first and then give the finished templates to Codex so it can translate them into a maintainable Ghost theme without moving custom behavior into the core installation. Local testing helps us fill the site with imperfect real length articles and check memberships and email before an audience arrives, Brownsmith can then place the result on a production server where updates and delivery settings and backups are treated as part of publishing rather than an afterthought.

Last editorially reviewed: 2026-08-07